Toronto-based Spin Master opened the doors to the Batcave to kick off the new year.
The company partnered with Entertainment Earth (EE) to debut a Batman-heavy lineup of action figures, vehicles, and role-play items as the first wave of toys to be released under the DC Comics license that it acquired in 2018.
Spin Master’s DC Comics collection is unique in that it’s geared toward both kids and collectors with a variety of popular characters in several scales at an affordable price point. Initial shipments will include a holographic “First Edition” sticker on product packaging.
The company infused elements of the surprise reveal trend into its packaging for the core 4-inch action figure range. Kids can open three secret boxes to reveal accessories and weapons for each hero, sidekick, and villain in the line. Figures include up to 11 points of articulation.
Additional items include a 2-in-1 Batmobile/Batboat transforming vehicle, a Batcycle vehicle with Batman and Clayface figures, a line of 12-inch action figures, a deluxe 12-inch Rapid-Change Utility Belt Batman, a voice-changing mask, electronic lights-and-sounds gauntlets, and a collection of blind bagged 2-inch figurines.
Spin Master’s first wave of DC Comics products are shipping to retail now.