Spin Master Batman

Toronto-based Spin Master opened the doors to the Batcave to kick off the new year.

The company partnered with Entertainment Earth (EE) to debut a Batman-heavy lineup of action figures, vehicles, and role-play items as the first wave of toys to be released under the DC Comics license that it acquired in 2018.

Spin Master’s DC Comics collection is unique in that it’s geared toward both kids and collectors with a variety of popular characters in several scales at an affordable price point. Initial shipments will include a holographic “First Edition” sticker on product packaging.

The company infused elements of the surprise reveal trend into its packaging for the core 4-inch action figure range. Kids can open three secret boxes to reveal accessories and weapons for each hero, sidekick, and villain in the line. Figures include up to 11 points of articulation.

Additional items include a 2-in-1 Batmobile/Batboat transforming vehicle, a Batcycle vehicle with Batman and Clayface figures, a line of 12-inch action figures, a deluxe 12-inch Rapid-Change Utility Belt Batman, a voice-changing mask, electronic lights-and-sounds gauntlets, and a collection of blind bagged 2-inch figurines.

Spin Master’s first wave of DC Comics products are shipping to retail now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.