Spin Master Inks Multiyear Experiential Marketing Agreement with rEvolution

Chicago-based rEvolution entered into a multiyear agreement to serve as the experiential agency of record for Spin Master.

Under the new agreement, Spin Master will continue to work closely with rEvolution’s youth-focused rEv YOUTH subsidiary in crafting experiential marketing campaigns for its brands. For more than a decade, rEvolution has worked with Spin Master to create experiences based on brands such as Bakugan, Kinetic Sand, and PAW Patrol.

“Spin Master has been an incredible brand partner, and our team has thoroughly enjoyed working closely with them to create a variety of creative and innovative experiential campaigns that directly connect with its young fans,” says Matt Boyer, managing director of integrated services, rEvolution. “This is an exciting new phase in our relationship.”

Spin Master and rEvolution first joined forces 13 years ago for a grassroots skateboarding campaign for Tech Deck that culminated at X Games.

Related: Bringing Play to the People — How Toymakers are Creating Their Own Experiences

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.