Squishmallows is embracing Web3 with a collaboration bringing plush inspired by VeeFriends’ NFT characters.
More and more toy companies are hopping on the NFT train, with offerings such as Masters of the Universe NFTs from Mattel and Cryptoys, PMI Kids’ World Pudgy Penguins, and more. Jazwares is also joining the trend, partnering up with VeeFriends to develop four new Squishmallows, all based on NFT characters.
These VeeFriends characters have unique stories and designs, and we can’t wait for people of all ages to enjoy them. Our goal through this partnership is to spread joy and happiness and the values of VeeFriends to fans and collectors worldwide.
Each VeeFriends character will be featured as a 12-inch tall Squishmallows plush, retailing for $24.99. Characters included in the new VeeFriends collection are Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. The characters originally appeared as NFTs designed by artist Gary Vaynerchuk.
Adventurous Astronaut | Source: VeeFriends/Jazwares
Humble Hedgehog | Source: VeeFriends/Jazwares
Intuitive Iguana | Source: VeeFriends/Jazwares
Karma Kiwi | Source: VeeFriends/Jazwares
The Squishmallows brand is no stranger to licensing, with previous partnerships including Disney, McDonald’s Happy Meals, and Harry Potter coming this fall.
The new VeeFriends Squishmallows are launching Aug. 7 exclusively at the Jazwares and VeeFriends online stores. The new offerings will mark the Squishmallows brand stepping into the world of Web3 and NFTs.
