Star Wars Talent Comes Together for a Weeklong Countdown to Triple Force Friday

Lucasfilm is going big for the unveiling of product tied to the next installment of the Star Wars Saga and beyond.

Beginning this Thursday, Sept. 26, at 2 p.m. ET, the Star Wars YouTube channel will host a livestream event that will kick-off a week-long countdown to Triple Force Friday — Oct. 4 — when new products inspired by Star Wars: The Rise of Skywalker, The Mandalorian, and the forthcoming video game Star Wars Jedi: Fallen Order will hit stores.

Actor Warwick Davis, best-known as Ewok Wicket W. Warrick from Star Wars: The Return of the Jedi, will host the livestream from Pinewood Studios in London. Among the cast members taking part in live and pre-taped unboxings and reveals are Daisy Ridley (Rey); John Boyega (Finn); Oscar Isaac (Poe); Anthony Daniels (C-3PO); Billy Dee Williams (Lando Calrissian); Joonas Suotamo (Chewbacca); Keri Russell (Zorii Bliss); Naomi Ackie (Jannah); Kelly Marie Tran (Rose); Pedro Pascal (The Mandalorian); Gina Carano (Cara Dune in The Mandalorian), and Cameron Monaghan (Cal Kestis in Star Wars Jedi: Fallen Order).

The livestream will also host the global debut of a new trailer for Star Wars Jedi: Fallen Order along with “other special surprises from across the Star Wars galaxy.”

Retail Activations for Triple Force Friday:

Select major retailers around the world will open at midnight on Oct. 4;
Flagship Disney Stores in the U.S. will open at midnight on Oct. 4;
Special events at Target in the U.S.;
Special events at Toys “R” Us Canada;
Limited edition and “first edition” product releases;
Limited edition product on the Amazon Treasure Truck in select cities;
Midnight shopping at World of Disney at Disney Springs in Orlando, Florida;
Midnight shopping at Downtown Disney in Anaheim, California;
The LEGO Store at Disney Springs will also open at midnight for an event with Star Wars-themed food and beverage offerings and a LEGO Star Wars Millennium Falcon Master Build Event taking place throughout the weekend.

Product to be unveiled for Triple Force Friday includes toys, apparel and accessories, books, gaming, tech, and home goods. Lucasfilm promises more products to be released in the months ahead, as the marketing for the film ramps up and new characters and plot points are revealed,

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.