The power of esports and streamers continues to grow, and like a good neighbor, State Farm is there for DrLupo. One of the best and most-followed Fortnite players in the world, Nebraska’s Benjamin “DrLupo” Lupo is a top Twitch streamer and captain of Rogue‘s Fortnite Team.
Harnessing his audience of more than 2.9 million followers on Twitch and 7 million followers across all social platforms, DrLupo uses his influence to support charitable causes. Last year, DrLupo raised $1.3 million for St. Jude’s Research Hospital through various live streaming events, breaking fundraising records during St. Jude PLAY LIVE. DrLupo is the first-ever individual esports athlete to be sponsored by State Farm, a move that signals further expansion by the insurance giant into the support of eSports.
Last year, State Farm named Rogue parent company ReKTGlobal its agency of record for esports. State Farm then became the first non-endemic sponsor in North America of the League of Legends Championship Series (LCS), the first NBA partner to sign a separate deal to sponsor the NBA 2K League, and a major sponsorship of the Rocket League Championship Series.
The State Farm deal with DrLupo includes State Farm support of DrLupo’s livestreams with branded replays, live in-stream stunts, product integrations, event-based remote streams, sponsored giveaways, and social content.