TableTopics is collaborating with Shawn Johnson East and Andrew East to launch a new conversation card set designed specifically for couples. The company is a division of Ultra PRO International.
The TableTopics Couple Things Edition builds on the brand’s established question-and-answer format, incorporating interactive and competitive elements inspired by the Easts’ podcast, Couple Things. The set is designed to encourage connection through a mix of reflective prompts and game-driven play patterns suited for at-home use.
“We’ve loved TableTopics for a long time and have used it in so many different seasons of our lives,” shares Johnson. “Whether it’s family game night or when we can grab some at-home date time together, just the two of us, the cards have a way of bringing everyone into the conversation and creating moments that really matter to us.”
Developed in partnership with the Easts, longtime users of the brand, the new edition reflects their approach to communication, drawing from personal experiences navigating marriage, parenthood, and career transitions. The collaboration represents a strategic expansion for TableTopics as it evolves beyond traditional conversation starters into more dynamic, play-based formats.
“We reached out to TableTopics because we saw an opportunity to build on something we already enjoyed and take it to the next level,” East explains. “I was especially drawn to exploring interactive and competitive elements and working through how those ideas could live naturally within the cards, while still feeling true to the TableTopics experience.”
The Couple Things Edition is scheduled to launch at retail at the end of 2026.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
