Known for its figurines and inspirational artwork, Precious Moments is expanding its licensing program through a new slate of partnerships and collaborations.
For more than 50 years, Precious Moments has brought heartfelt messages of love, hope, and connection to its consumer base. With its recognizable teardrop-eyed figurines, the brand has grown an extensive licensing roster that includes Aurora, Bentex, Jay Franco, Thomas Nelson, and more.
As its North American licensing agent, The M Zone has signed new partners that’ll drive the brand’s growth across key product categories. The new partnerships include LA Rocks, Concept One, Tai Apparel, and Blank Tag Co. Precious Moments will also enter the contemporary fashion industry through collaborations with Madhappy and Samii Ryan. Alongside newcomers, Enesco and Penguin Publishing are renewing their partnerships and licensing programs.
“We’re excited to partner with top-tier companies to deliver a highly sought-after product range to fans across the U.S.,” says Jeff Fradin, Co-President of The M Zone. “These collaborations will introduce new ways for consumers to engage with Precious Moments in their everyday lives while expanding the brand into new and relevant categories.”
“Sam Butcher’s artwork has found a place in millions of homes worldwide,” says Tricia Coleman, Vice President of Marketing and Licensing at Precious Moments. “Today’s consumers are rediscovering the brand through a sense of nostalgia and emotional connection. We have even more exciting collaborations and partnerships coming down the pipeline that we can’t wait to share. It’s an exciting time for Precious Moments, and the best is yet to come.”
Precious Moments’ new product lines will launch later this year through early 2027. For more information, visit preciousmoments.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
