Source: Bandai America/ the Toy Book

Bandai America announced today that the Tamagotchi franchise is growing like never before.

The Tamagotchi Pix device is the first to feature a built-in camera that allows kids to take pictures with their virtual pet and interact in a new way. In addition to the well-known feeding of the pet, kids can now also cook for them, order take-out, explore the real world with Tamagotchi friends, and add pictures of adventures to a built-in social feed.

Related: Tamagotchi Starts Preorders for Hello Kitty Collab

How kids raise the Tamagotchi character still affects gameplay, but in a whole new way. The device features personal rooms and gameplay that dictates the Tamagotchi character’s future profession when it goes back to Tamagotchi Planet.

No internet is required to connect with the virtual pet, so kids can nurture their Tamagotchi wherever they go. Kids can also connect with their real-life friends through a Tama Code that allows them to play together and give gifts.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.