Tatty Teddy, the loveable grey bear behind the UK’s Me to You brand, is heading across the pond with the appointment of Stone America Licensing as the North American licensing agent for the brand.
The Me to You brand was launched in 1995 by Carte Blanche Greeting and has grown to become a successful character brand with approximately $800 million annual retail sales globally. The brand’s website, www.metoyou.com, boasts over 12 million page views since it re-launched last March.
The bear, called Tatty Teddy because of its patches and sewn-up seams, appears on a wide range of Me to You products, including greeting cards, plush toys, apparel, calendars, jewelry, and collectable figurines.