TFNY: Headstart International Debuts Resoftables Recycled Plush

Headstart International is launching a new line of sustainable plush: Resoftables.

Each 14-inch plush toy in the Resoftables line is created using 100% recycled materials equivalent to approximately 11 plastic bottles. The Australian company says that the ultra-soft plush animals are designed and developed with the goal of creating “affordable and sustainable products for the younger generation.” Within the next year, Headstart says it will repurpose more than 1 million plastic bottles in an effort to combat some of the 275 million tons of plastic waste generated by consumers globally each year.

“Resoftables has been one of the most exciting initiatives for Headstart leading into 2020,” says Andrew Hendy, CEO of Headstart International. “We know our customers are asking for cost-effective, sustainable products and we’re ready to introduce a safe and soft recycled plush to the ever-changing market.”

https://youtu.be/pMCJ98LzEm8

The company will showcase Resoftables in booth No. NCLM-07 located in the North Concourse Lobby at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center. The full range of new products from Headstart can be found at License 2 Play booth No. 2553.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.