TFNY: Thin Air Brands Launches Pea Pod Babies Collectibles Range

Colorado-based Thin Air Brands LLC is charging into Toy Fair New York with a wide range of new products toplined by its Pea Pod Babies.

The collectibles range will make its formal debut this weekend following an early appearance at retail. Pea Pod Babies are soft pea pods that each contain three mystery capsules. Kids can open the pod and capsules to reveal and discover a mini surprise baby along with its birth certificate, clothing, and accessories.

“The demand has been incredible and we haven’t even officially launched yet” says Mike Searls, founder & CEO of Thin Air Brands. “In my 28 years in the business, I have never seen a new product take off like Pea Pod Babies. We are seeing opening orders followed by replenishment orders within days.”

Thin Air Brands was recently named to the Inc. 5000 list of the fastest-growing privately held companies in the U.S.

The company will showcase its full range of products in booth No. 2969 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Visitors to the Thin Air Brands booth will receive a free Pea Pod Babies sample (while supplies last).

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.