Colorado-based Thin Air Brands LLC is charging into Toy Fair New York with a wide range of new products toplined by its Pea Pod Babies.

The collectibles range will make its formal debut this weekend following an early appearance at retail. Pea Pod Babies are soft pea pods that each contain three mystery capsules. Kids can open the pod and capsules to reveal and discover a mini surprise baby along with its birth certificate, clothing, and accessories.

“The demand has been incredible and we haven’t even officially launched yet” says Mike Searls, founder & CEO of Thin Air Brands. “In my 28 years in the business, I have never seen a new product take off like Pea Pod Babies. We are seeing opening orders followed by replenishment orders within days.”

Thin Air Brands was recently named to the Inc. 5000 list of the fastest-growing privately held companies in the U.S.

The company will showcase its full range of products in booth No. 2969 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Visitors to the Thin Air Brands booth will receive a free Pea Pod Babies sample (while supplies last).

Click here to view the Toy Book‘s full coverage of Toy Fair New York.