The Bridge Direct and Tech 4 Kids Purchase Uncle Milton Assets

Screen Shot 2017-05-17 at 8.33.09 AMThe new company formed by the merger of The Bridge Direct Inc. and Tech 4 Kids Inc. (the company) acquired the assets of Uncle Milton.

The Bridge Direct and Tech 4 Kids unveiled at this year’s North American International Toy Fair the intent to combine the two companies. The Uncle Milton acquisition is the first of many as part of an accelerated roll-up strategy the company is executing.

The company will take over the Uncle Milton name, brands, and product-related intellectual property, as well as all other assets from the Assignee Company administering the transaction, following the filing of an ABC by the Parent Company.

The company has been able to retain a significant number of key staff members and senior leaders, while continuing to operate Uncle Milton from its Los Angeles office. The lineup of products include brands such as The Original Ant Farm, Star Wars Science, In My Room, and Ever Wonder.


About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.