The Sesame Street Squishmallows Squad Debuts at Sesame Place

Source: Kellytoy/The Toy Book

Some familiar faces have joined the Squishmallows squad.

Kellytoy — a subsidiary of Jazwares — unveiled a trio of Sesame Street Squishmallows inspired by some of the most popular Muppets from Sesame Workshop’s long-running series.

Elmo, Cookie Monster, and Abby Cadabby have been reimagined in the Squishmallows’ signature style. The 12-inch plush characters are available exclusively through Sesame Place.

More than 55 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad is available in a multitude of different sizes that are available in more than 40 countries. Upcoming collections include the 2020 Holiday Squad, Halloween Squad, Everyday Heroes, and a Star Wars collection including The Child (Baby Yoda).

Attendees to the Toy Insider’s Holiday of Play @ Home event will be able to get a look at some new Squishmallows in the Jazwares booth.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.