The lineup honors everyday heroes with plush, squishy toy versions of an EMT/medic, a doctor, a nurse, a firefighter, a grocery clerk, and a detective. Daryl the dog is an EMT who loves being a first responder and always stays calm and cool in scary situations. Wise owl Hoot is a doctor who happily wears his mask and breaks into song when his patients feel scared. Cassie the cat is a head nurse who keeps lollipops and stickers in her pocket to spread joy throughout her hospital. Fifi the red fox is a fire chief who has been running into burning buildings as long as she can remember. The rainbow unicorn Esmeralda is a grocery clerk who always has sanitizer on hand and makes sure everyone is wearing their masks. Koala bear Kirk is a detective who is as friendly as he is protective.
Each Squishmallow shows off its personality with its character’s name and background story detailed on its hangtag. The Squishmallows Heroes will initially launch in the U.S. in 8-inch ($9.99) and 12-inch ($14.99) sizes.
“We’re proud to honor those who continually put themselves at risk to make the world better and safer,” says Kellytoy Co-President Jonathan Kelly. “These heroes are bursting with personality and are just as much fun as they are dedicated to serving the public.”