It’s officially March, and as we blaze toward the end of the first quarter, The Toy Book is hitting the rewind button and looking back at some of the hottest stories of February 2024, as chosen by you, the readers.
First off, an incredible win for our team at Adventure Media & Events as the release of our 2024 edition of The BIG Toy Book shattered records to become the top new post of February and the biggest launch of a February issue of The Toy Book of all-time! In just three days, the new issue rocketed up the charts to claim the No. 1 spot and it’s just getting started. Earnings season also powered interest this month while Hasbro managed to chart three entries into the top 10. January’s hottest post remained on fire in February as readers looked for details on Build-A-Bear’s Plush Capybara, but as always, only stories published in February qualify for an official spot in the top 10 as determined by overall traffic.
Check ’em out and stay on the #pulseofplay!
The Toy Book Top 10:
- The BIG Toy Book — 2024 Edition
- Wizards of the Coast Celebrates D&D 50th Anniversary
- Exclusive: Glo Gears Up for Growth with New Executive Hires
- Hasbro: ‘Refocusing on Play’ as Revenue Falls 15% in 2023
- Spin Master: Preliminary 2023 Earnings Reflect 5.7% Revenue Dip Offset by Q4 Sales Boom
- Mattel: A Q4 Win Drives Sales as 2023 Comes in Flat
- Hasbro Launches Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab Campaign
- KidKraft Pursuing Possible Sale Amid Gordon Brothers Cash Infusion
- Funko Releases Chiefs Pop! Figure 4-Pack Following Super Bowl
- Plush Wars: It’s Squishmallows vs. Skoosherz as Jazwares, Build-A-Bear File Dueling Lawsuits
And now a roundup of the Top 10 products that Toy Book readers were looking at last month.
Two new entries from The BIG Toy Book made the list despite only being published for the last three days of February — ZURU’s Mini Brands Create Masterchef Capsule and Playmates Toys’ Teenage Mutant Ninja Turtles: Classic Original Sketch Action Figures.
The Toy Book Top 10 Stock This! New Product Showcases:
- MINI BRANDS CREATE MASTERCHEF CAPSULE (ZURU)
- DECORA GIRLZ (Cepia)
- BRIGHT EXPLORER — EDUCATIONAL LIGHT BOX PLAYSET (Battat Education)
- TECHNO TILES — MAGICAL UNICORN (The Learning Journey International)
- TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
- DONKEY HODIE COLLECTION (JADA TOYS/FRED ROGERS PRODUCTIONS)
- NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET (hand2mind)
- ZHU ZHU AQUARIUM (Cepia)
- AKEDO ULTRA BEAST (Moose Toys)
Click here to see the full archives of previous Toy Book Top 10 features.
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