One of the leading manufacturers of kids’ furniture and playsets is exploring options for the future.

Texas-based KidKraft struck a deal with Gordon Brothers to support its liquidity and continued exploration of strategic alternatives for the company. Baird Financial Group worked with KidKraft to pursue a cash infusion that will allow the company to continue servicing its supply chain partners that produce its range of wooden dollhouses, kitchens, vehicles, furniture, and outdoor toys.

“As a result of the process run by Baird, Gordon Brothers is partnering with KidKraft to provide additional runway to evaluate strategic alternatives including a potential sale of the company,” says Geoff Walker, President and CEO of KidKraft. “Additionally, utilizing Gordon Brothers’ consultant services and leveraging their consumer industry asset expertise will allow us to continue to drive stability for future success from both a capital and operations standpoint.”

Gordon Brothers specializes in providing short- and long-term capital to clients undergoing transformation.

“In supporting a market leader like KidKraft, we were able to provide a fast-moving solution that provided stability to the capital structure,” says Kyle C. Shonak, Senior Managing Director, Transaction Team & Head of North America Lending at Gordon Brothers. “Our patient and flexible capital as business cycles unfold puts us at the forefront of innovation and progress, and our partnership will maximize value for all stakeholders and support the future state of the company.”

KidKraft products are available through more than 2,800 retailers in more than 90 countries. Walker, a former Mattel exec, joined the company in 2019.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.