The Toy Book Top 10: The Hottest Stories of January 2023

We made it through the first month of the new year!

It’s February, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of January 2023, as chosen by you, the readers.

The new year is off to a strong start, but there are some holdovers from 2022 that are still of interest. The Toy Book‘s 2022 Innovation & STEM Issue (released Nov. 15) continued to attract readers well into January. Meanwhile, our 2023 Editorial Calendar popped up on the charts as a welcome sign that the North American toy industry is ready for business and making plans for the months ahead as our team here at Adventure Media & Events puts the finishing touches on The BIG Toy Book — Vol. 39, No. 1, which lands on Feb. 28.

While those two things technically cracked the Top 10 traffic-wise, to secure an official slot within the monthly Top 10, only news and features that were published in January 2023 qualify.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: January 2023

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.