The Toy Book‘s 40th volume continues with the 2024 LA Fall Toy Preview issue!
Inspired by the toy industry’s big trip west, The Toy Book and its expert contributors delve into the latest trends shaping the business ahead of the holiday selling season.
This issue’s dual covers tap into the toy industry’s storied history in Hollywood. Hasbro is ready to roll out Transformers One as its iconic franchise caps its 40th-anniversary celebration, and artist Kenny Kiernan returns for an illustrated cover paying tribute to some toy and game brands primed to follow Barbie into box office success.
SELECT HIGHLIGHTS INCLUDE:
- From the Editor: California Dreamin’
- Toy Association Update: I Love LA! Greg Ahearn, President & CEO at The Toy Association, shares thoughts on this year’s Market Week events.
- State of the Industry: The Story So Far… Juli Lennett, Vice President, Industry Advisor, Toys at Circana, delves into the U.S. toy industry’s performance this year.
- LA Fall Toy Preview Directory: The biggest challenge during preview season is getting around. This handy reference guide highlights where to find many companies showing new products in the El Segundo Toy District and beyond.
- Transformers One: A conversation with the team behind the new movie and a look at all the new toys.
- Barbie: 65 Years of Inspiring Girls: A look at the legacy of an icon.
- Plus, more than 350 NEW toys and games, including a 2025 Preview, Hot for Holiday, and more!
But that’s just the beginning!
If you’re not already a Toy Book subscriber, sign up today to stay on the pulse of play with six big issues delivered directly to your mailbox each year!
In the meantime, flip through the pages and tell us your thoughts. If there’s something you want to see in The Toy Book, feel free to shoot me an email or message me on LinkedIn.
As always, be sure to check out toybook.com early and often and follow us on X, Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
