Celebrating its 10th birthday this year, The Toy Insider’s Sweet Suite event is the BIGGEST night of play!

On Wednesday, July 24, join in the fun at Pier Sixty at Chelsea Piers in New York City for a first look at the hottest new toys that will be flying off store shelves for back-to-school and holiday shopping. More than 85 top toy makers will be in the room, including industry giants like Hasbro, Mattel, Spin Master, Vtech, Leapfrog and LEGO, along with up-and-coming toy companies.

Sweet Suite 2019

Plus, check out some cool new items from brands like Nintendo, FYE and Arcade1Up that will be on wish lists of both kids and kids-at-heart in The Pop Insider‘s “What’s Poppin’ Lounge.” Get a sneak peek at the hottest upcoming pop-culture merch featuring Marvel, Harry Potter and more.

What's Poppin' Lounge!

Hors d’oeuvres, sweets, birthday cake and cocktails will be served all evening!


  • Arrive at Sweet Suite like a hero when you check out Entertainment One’s GIANT 40-foot version of the Just Play PJ Masks Seeker, complete with a slide that lands you at the doors to Sweet Suite!
  • Pose for a pic with a larger-than-life LeapBuilders elephant from LeapFrog.
  • Make a superhero entrance with the NY Avengers cosplay group – you’ll swear you’re in the Marvel Universe as your favorite characters come to life before your eyes!
  • Have a *smashing* good time taking a swing at one of two 6-foot tall piñatas filled with toys and surprises from Jakks Pacific
  • Get an exclusive first look at a magical new ride from Kid Trax, maker of the Scout ride-on pony
  • Be there for the official reveal of a brand-new creative entertainment platform for the whole family from Bandai NAMCO Entertainment Inc. and iskn.
  • Meet the Tic Tac Toy YouTube family and witness the very first unboxing of their new toy line with Blip Toys
  • Grow a garden with Blume dolls from Skyrocket that bloom from a flower pot when you water them!
  • Be transformed into a quirky Goo Goo Galaxy alien with Moose Toys
  • Check out a high-tech hedgehog from Thames & Kosmos, which responds to your commands with cool tricks – after you build him, of course!
  • Get your geek on with cool tabletop game cabinets from Arcade1Up, incredible Harry Potter fan merch from Wow Stuff, build-your-own gaming with Super Mario Maker 2 from Nintendo and more in The Pop Insider’s “What’s Poppin’ Lounge”
  • Plus, awesome activities, giveaways, never-before-seen toys and MORE!


  • Photos and b-roll
    • A first look at the newest toys in action (moving, talking, flying, etc.)
    • A bright and colorful atmosphere complete with fun decorations and oversized toys
    • Fun activities including photo booths, face painting, costumed characters, balloon twisters, crafts and games
    • Genuine reactions from kid attendees playing with toys
  • Interview opps and soundbites (onsite media center for on-camera interviews is available)
    • Talk trends with Laurie Schacht, Chief Toy Officer of The Toy Insider, and The Toy Insider team of experts
    • Get the scoop from executives and representatives from more than 85 toy companies
    • Meet top kid YouTubers, including the Tic Tac Toy family

To request credentials or receive more information, contact Kristen Joerger, LKPR Inc., Kristen@LKPRinc.com