Source: The Toy Insider

More than 600 members of the press and influencers logged into the daytime portion of the Toy Insider’s Sweet Suite @ Home virtual event yesterday, including The TODAY ShowThe Ellen Show, NBC News, CBS News, ABC News Radio, BuzzFeed, Yahoo Finance, Associated Press, Blooomberg, Parents magazine, Good Housekeeping, and so many more. The customized show floor featured booths from more than 55 toy companies, a main stage, a press lounge, and more, and opportunities to meet with brand representatives live over video chat. The event garnered more than 30 million impressions (and counting!) on social media throughout the day.

The Toy Book will host Retailer Day today on the platform, which will give retailers and distributors of all sizes the full Sweet Suite experience, including the ability to explore the virtual show floor and get live toy demos via video chat.

Stay tuned for a full event recap!