Last week, Toy Industry Association (TIA) members attended TIA’s Annual External Affairs Strategy Meeting held in Los Angeles to discuss key priorities for next year, and to strategize on new and emerging topics projected to impact the toy industry next year and beyond.
On December 3, there was an update and forecast of the industry’s short-term priority policy areas, including chemical regulation, product safety, environmental sustainability, marketing to children, and international trade. On December 4, TIA staff and member representatives participated in a full-day series of brainstorming sessions to discuss how TIA’s efforts on behalf of the toy industry could be enhanced, both domestically and abroad.
Long-term strategy discussions covered ideas and goals for developing a strengthened industry communications narrative; TIA’s growing international program, including export assistance, harmonizing standards, reducing trade barriers, and minimizing future port disruptions; and more.
