It’s September, and that means it’s time to hit the rewind button and look back at the hottest stories of August 2024, as chosen by you, the readers.

The Toy Book‘s first-ever Action & Adventure Issue came charging out of the gate with fresh features leading into a huge news month. Spin Master’s Ms. Rachel dominated the clicks while interest in Poppy Playtime reached new heights. Meanwhile, growing interest in the hobby sector fueled a big debut for our recent slot car feature, Racing Into Fall.

Check out last month’s Top 10 and some hot products below and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles.

  1. Spin Master Launches Ms. Rachel Toy Collection
  2. Build-A-Bear Accelerates Classic, Sanrio Halloween Offerings Due to Viral Product Leak
  3. McDonald’s Launches Collector’s Meal with Collectible Cups
  4. Mob Entertainment Reports Massive Growth for Brand Poppy Playtime
  5. Small Car, Big Win: 7th Annual Hot Wheels Legends Tour Crowns Chicago Winner
  6. Exclusive: Goliath Reveals New Tasty Tinies Bake Shop Line
  7. Golden Bear Toys Names Carve Communications as U.S. Agency of Record
  8. Racing Into Fall: Shift Sales Into High Gear with This Season’s Hottest Slot Car Releases
  9. Funko Q2 Earnings: Sales Growth Returns Amid Improvements in Inventory, Margin
  10. Exclusive: Flybar Expands Portfolio with NSG Acquisition; Boosts Sporting Goods and Skate Presence

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games.

  1. ZHU ZHU AQUARIUM (Cepia)
  2. STICKI ROLLS WEARABLE, SHAREABLE BRACELETS (Sky Castle Toys)
  3. SECRET FINDEES (Goliath)
  4. PEANUTS AND NATIONAL LAMPOON’S CHRISTMAS VACATION ADVENT CALENDARS (JAKKS Pacific)
  5. FIVE NIGHTS AT FREDDY’S FREDDY FAZBEAR INFLATABLE COSTUME (Rubie’s)
  6. NFL TEENYMATES ADVENT CALENDAR (Party Animal)
  7. MAGNA-TILES MICROMAGS 26-PIECE TRAVEL SET (MAGNA-TILES)
  8. TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
  9. PLAY TAB (Fat Brain Toys)
  10. BRIGHT EXPLORER — EDUCATIONAL LIGHT BOX PLAYSET (Battat Education)

More Hot Products:

The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as five of our new product roundups from recent months drew notable reader attention.

  1. Stock This! 45 New Toys & Games to Have on Your Radar
  2. 22 New Dolls for 2024
  3. 23 New Action Figures & Collectibles for 2024
  4. 25 New Plush Toys for 2024
  5. Stock This! 55 New Toys & Games to Look for in 2024

Manufacturers: Click here to learn about Stock This! product showcase options.

Click here to see the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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