Murtha’s lengthy career has included executive roles at Fisher-Price, Tyco, Mattel, Main Street Toys, Coleco, General Mills, and GUND. He now serves as vice president and director at the Score Association, working on a mission to foster vibrant small business communities through mentoring and education.
On the show, Murtha discusses how he developed new talents early in his career by balancing his passion for research with marketing skills; his work at Coleco developing Starcom and Trivial Pursuit; the contrast in business models that sell nostalgia vs. current trends; and finally, his work with Score.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.