Toys “R” Us Canada will host a Sensory-Friendly Shopping Hour in partnership with Autism Speaks Canada in honor of World Autism Awareness Day on Sunday, April 2.

As part of the initiative, all Toys “R” Us and Babies “R” Us stores from coast-to-coast will open one hour early. During the hour, there will be no music or announcements, lighting will be dimmed, and designated quiet spaces will be located throughout the store. Families can also enjoy in-store product demonstrations and activities with toys identified as ideal for children on the autism spectrum.

Since 2010, Toys “R” Us Canada has partnered with Autism Speaks Canada and has raised more than $5 million dollars. Every year in March and April, Toys “R” Us Canada invites customers to purchase an Autism Speaks Puzzle Piece in store or online at for a donation amount of their choice. All funds raised go directly to Autism Speaks Canada to support services, community grants, awareness initiatives and social programs like sports, drama and swimming that aid in children’s development and social skills.