Source: Windsor House/Toys “R” Us Hong Kong

While families in the U.S. await a proper relaunch of the Toys “R” Us (TRU) brand at retail, Geoffrey the Giraffe and Co. continues to do big things internationally.

Toys “R” Us Hong Kong and Hasbro have collaborated on a limited-time Transformers pop-up store at Windsor House mall in Hong Kong. The experience is packed with exclusive products, including many Transformers toys that have only been released as retailer exclusives or offered through Hasbro Pulse in the U.S. Some of the hard-to-find items include the Transformers Collaborative Series which features mashups between the “Robots in Disguise” and franchises such as Ghostbusters and X-Men.

Related: Hasbro to Present Collector-focused Hasbro Pulse Fan Fest

The visual experience is themed around Hasbro’s Transformers: Cyberverse brand and includes photo ops with giant robots, including Decepticon leader Megatron, Autobot leader Optimus Prime, alongside Bumblebee, Starscream, and others, in addition to a truck mode Optimus Prime.

The Transformers pop-up store is slated to be open through May 2, 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.