While families in the U.S. await a proper relaunch of the Toys “R” Us (TRU) brand at retail, Geoffrey the Giraffe and Co. continues to do big things internationally.
Toys “R” Us Hong Kong and Hasbro have collaborated on a limited-time Transformers pop-up store at Windsor House mall in Hong Kong. The experience is packed with exclusive products, including many Transformers toys that have only been released as retailer exclusives or offered through Hasbro Pulse in the U.S. Some of the hard-to-find items include the Transformers Collaborative Series which features mashups between the “Robots in Disguise” and franchises such as Ghostbusters and X-Men.
The visual experience is themed around Hasbro’s Transformers: Cyberverse brand and includes photo ops with giant robots, including Decepticon leader Megatron, Autobot leader Optimus Prime, alongside Bumblebee, Starscream, and others, in addition to a truck mode Optimus Prime.
The Transformers pop-up store is slated to be open through May 2, 2021.