Universal Music Group’s Bravado, a global consumer, lifestyle and brand management company, acquired Epic Rights, a boutique merchandise and branding company.

The Epic Rights roster includes a diverse, cross-genre mix of current and legacy artists and personalities including KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Cypress Hill, Barbra Streisand, Motley Crue, Sting, David Bowie, Lionel Richie, Twisted Sister, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock festival, and CBGB, among others. Epic Rights’ CEO and founder Dell Furano and his team will remain in place to continue building new merchandising programs for their artists.

Furano is heralded as a pioneer in the merchandising industry, having co-founded Winterland Productions with legendary concert promoter Bill Graham in the 1970s. He would eventually serve as founding CEO of Sony Signatures, and as CEO of Live Nation Merchandise prior to founding Epic Rights in 2014.

In recent years, artists on the Epic Rights roster expanded its reach across the consumer products and lifestyle spectrum to include numerous toys and collectibles, such as Funko Pop! vinyl figures, Hot Wheels vehicles and more.

Bravado represents artists and entertainment brands in more than 40 countries. Their reach ranges from mass market to limited-edition, with experiential activations including 2017’s Guns n’ Roses x Maxfield capsule collection (pictured top).