Universal Music Group’s Bravado, a global consumer, lifestyle and brand management company, acquired Epic Rights, a boutique merchandise and branding company.

The Epic Rights roster includes a diverse, cross-genre mix of current and legacy artists and personalities including KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Cypress Hill, Barbra Streisand, Motley Crue, Sting, David Bowie, Lionel Richie, Twisted Sister, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock festival, and CBGB, among others. Epic Rights’ CEO and founder Dell Furano and his team will remain in place to continue building new merchandising programs for their artists.

Furano is heralded as a pioneer in the merchandising industry, having co-founded Winterland Productions with legendary concert promoter Bill Graham in the 1970s. He would eventually serve as founding CEO of Sony Signatures, and as CEO of Live Nation Merchandise prior to founding Epic Rights in 2014.

In recent years, artists on the Epic Rights roster expanded its reach across the consumer products and lifestyle spectrum to include numerous toys and collectibles, such as Funko Pop! vinyl figures, Hot Wheels vehicles and more.

Bravado represents artists and entertainment brands in more than 40 countries. Their reach ranges from mass market to limited-edition, with experiential activations including 2017’s Guns n’ Roses x Maxfield capsule collection (pictured top).

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.