The Upper Deck Company has signed a multi-year deal with Sanrio Global Consumer Products to produce the Hello Kitty collectible miniatures & stickers trading card game (TCG). The first release will hit store shelves in March, with more following later in the year. Targeted to young girls and tweens, the TCG will include collectible figures, stickers, and trading cards for Hello Kitty fans.

Hello Kitty will celebrate its 35th anniversary in November. Sanrio will hold a three-week art exhibit in celebration of the event, Three Apples, featuring contemporary artists and their interpretations of Hello Kitty. For more information on Hello Kitty’s 35th anniversary, please visit www.sanrio.com/threeapples.