Walgreens launched its new baby brand, Moon and Stars, full of products for infants. The new line includes an assortment of baby toys, accessories, gifts, plush animals, and nursery decor. The products are available in gender-neutral colors and soft, huggable fabrics, including a sleepy, white, plush bunny holding a mint blanket, a trendy letter board to help chronicle baby’s monthly milestones, a hooded shark towel and spa slippers set, and nightlights.

“We put a lot of thought into the design elements and qualities of Moon and Stars,” says Ashley Hertz, owned brands commercialization manager at Walgreens. “The soft rattles have a loop handle that’s easy for babies to hold, the socks have anti-slip grips for little ones on the go, and other items have fabrics and textures that encourage multisensory play. Customers can feel really good about buying the products, too, with non-toxic, lead-free and phthalate-free called out on the packaging.”

Several items are even gift-ready for busy consumers on the go, including a bib and bootie set that comes wrapped with a ribbon tied in a bow.

The Moon and Stars collection is exclusive to Walgreens stores and has items ranging from $4.99-14.99.