Webisodes for Lalaloopsy

MGA Entertainment has announced that its Lalaloopsy doll line, which was a huge hit over the holidays, will have its own webisodes. The webisodes will air on the Lalaloopsy website, YouTube, and other social media outlets. In October 2011, Lalaloopsy will premiere on Nickelodeon, and Lionsgate will distribute a DVD.
Additionally, the company announced that it has signed on a raft of new licensees, which will extend the brand into many categories of consumer products, including video games, apparel, publishing, back-to-school, social expressions, and costumes. Future plans include additions to the toy line, filmed and live entertainment, and an immersive website for kids.
Lalaloopsy are collectible, magical dolls that came to life when their very last stitch was sewn. Each comes with its own pet and background story based on the fabrics used to make their clothing.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.