Wicked Cool Toys Halo

Wicked Cool Toys is teaming up with the Master Chief to enter the expansive world of Halo.

343 Industries appointed Wicked Cool Toys as the master global toy licensee for Halo Infinite — the next chapter in the iconic video game franchise. Set for debut in time for the 2020 holiday season, Halo Infinite will be complimented by a full range of toys and collectibles that are being developed in partnership between Wicked Cool Toys and the game development team.

Products will span multiple categories, including action figures, vehicles, play sets, plush, and role play items.

Halo Infinite is not only one of the most hotly anticipated upcoming game launches, but also truly an innovation within the gaming space, making it an incredible property to build a line of collectibles, toys, and more around,” says Jeremy Padawer, co-president of Wicked Cool Toys. “The fandom around the Halo franchise is strongly engaged, dedicated, and excited and the Wicked Cool Toys team is looking forward to creating a line that will enable them to enjoy the story of the game well beyond the screen,” adds co-president Michael Rinzler.

343 Industries is developing Halo Infinite for the entire Xbox family of devices, in addition to Windows PC, and will be optimized for the new Microsoft console, Project Scarlett.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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