Wicked Cool Toys is teaming up with the Master Chief to enter the expansive world of Halo.
343 Industries appointed Wicked Cool Toys as the master global toy licensee for Halo Infinite — the next chapter in the iconic video game franchise. Set for debut in time for the 2020 holiday season, Halo Infinite will be complimented by a full range of toys and collectibles that are being developed in partnership between Wicked Cool Toys and the game development team.
Products will span multiple categories, including action figures, vehicles, play sets, plush, and role play items.
“Halo Infinite is not only one of the most hotly anticipated upcoming game launches, but also truly an innovation within the gaming space, making it an incredible property to build a line of collectibles, toys, and more around,” says Jeremy Padawer, co-president of Wicked Cool Toys. “The fandom around the Halo franchise is strongly engaged, dedicated, and excited and the Wicked Cool Toys team is looking forward to creating a line that will enable them to enjoy the story of the game well beyond the screen,” adds co-president Michael Rinzler.
343 Industries is developing Halo Infinite for the entire Xbox family of devices, in addition to Windows PC, and will be optimized for the new Microsoft console, Project Scarlett.