Sport and brand licensing agency WildBrain CPLG has created a new partnerships team to offer its multi-territory licensors a unified and strategic approach for growth.
Meike de Vaere, who has recently been promoted to vice president of partnerships and business development at WildBrain will lead the partnerships team and report to Executive Vice President and Managing Director Marteen Weck. Incorporating all operations from the previous client services unit, the new team will also oversee business development and implement new processes to maximize opportunities for growth and efficiency.
About the new team, de Vaere says “We have a fantastic and valued portfolio of brands at WildBrain CPLG, and we’re deeply committed to offering the best possible partnerships. This exciting step will offer partners an unrivaled integrated and proactive approach across all our services globally, and I look forward to continuing to grow and sustain valuable relationships driving success for the long-term.”
Within the new partnership structure will be a key partnerships team led by Brenda Draaisma, the previous managing director at WildBrain. Draaisma will oversee all key partners in the business and will be responsible for building and maintaining strategic relationships.
