WildBrain CPLG has secured its first wave of licensees in the U.S. and Canada for Moose Toys’ Magic Mixies. These new partnerships build on Moose Toys’ core toy program for the property which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a growing line of Magic Mixies Mixlings collectibles.
New licensing partnerships include Bentex for apparel; Centric for sleepwear, hosiery, and beauty; Franco Manufacturing for homewares and bedding; HarperCollins for publishing; InnovativeDesigns for stationery, arts and crafts; and Mad Engine Canada for apparel and hosiery.
Magic Mixies, the animated series follows Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures, the Mixlings, and new adventures. Content is currently available on YouTube and Netflix, and new licensing partner HarperCollins plans to expand the enchanted world into books.
“The Magic Mixies toy range has quickly captured the imaginations of kids and families around the world and become a true sales juggernaut, with Moose Toys building a fantastic content offering as part of its magical success,” says Jasen Wright, Vice President, North America at WildBrain CPLG. “As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships, which will see the celebrated property enter new aisles and bring many more fresh and creative ways for fans to engage with this enchanting property.”
Ronnie Frankowski, Chief Commercial Officer, Moose Toys, adds “All toys are truly magical in their ability to spark kids’ imaginations, and with Magic Mixies, we take it one step further by bringing real magic to wow and delight kids around the world. We can’t wait for the newest Magic Mixies big reveals which will give kids new ways to ‘mix’ Mixies into their day. In WildBrain CPLG we have a partner who delivers an impressive licensing line-up that ranges from fun to functional to fanciful for kids to expand their magical world of Magic Mixies.”
Visit WildBrain CPLG at Licensing Expo in Booth No. F214 for more information and opportunities regarding Magic Mixies Mixlings.
The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit licensingexpo.com.
