With the holidays right around the corner, Christmas intellectual properties (IP) have the perfect opportunity to pursue new licensing deals. WildBrain CPLG has secured licensing deals with a variety of brands for Dr. Seuss Enterprises’ beloved Christmas classic, How the Grinch Stole Christmas!
Our long-standing relationship with Dr. Seuss Enterprises continues to delight Grinch fans, with retail partners and licensees across the UK and Europe looking to tap into this well-loved family-favorite IP. Seasonal licensing opportunities are becoming a staple of the calendar, with retailers coming on board in a significant way.
Expanded deals for the Grinch include an increased range for the Adidas Originals x The Grinch Forum Low shoe collaboration, which was first introduced last year and sold out. Primark is also joining in the festivities with the launch of a How the Grinch Stole Christmas! range featuring pajamas, jumpers, tree decorations, pet accessories, and more. The retailer is offering Grinch goods from Brand Alliance, Brand International, Fashion UK, H&A Modern Gourmet Foods, and others. Primark stores in Manchester, Edinburgh, and Birmingham will additionally have Grinch-themed menu items in cafés.
In Germany, Sockswear is offering a Grinch socks advent calendar range; United Labels has apparel, accessories, and home items; and Tex-Ass has slippers that will launch this month. Italy will be seeing a number of How the Grinch Stole Christmas! products as well, with Sabor SRL launching apparel and accessories and retail chain Yamamay offering a collection of Grinch pajamas and socks. Other new products across Europe will be available from Inditex and Thalia.
The Grinch brand will also see several renewed agreements, with an extended range from H&M featuring accessories, apparel, and beauty; and LPP adding categories of homeware, health, and beauty. Returning partners in the UK include Brand Alliance, Park Agencies, Crème Dor, Dreamtex, Cribstar, Fashion UK, TJ Morris, RMS for toys and games, Fizz Creations, Solent Brands, Cooneen & Misirli, Blues, and Rubber Road.
