Wow! Stuff appointed Click Distribution (UK) Ltd. to distribute its full range of toys, games, and other products throughout the UK and Ireland.

The news comes as Wow! Stuff kicks off its presentation at the London Toy Fair, which takes place from Jan. 21-23. Following the London event, the UK-based company will show its full range of licensed products from Warner Bros., Disney, Marvel, Universal, Entertainment One, and others at Spielwarenmesse in Nuremberg and at Toy Fair New York.

“We are absolutely thrilled to be working with Wow! Stuff. I’ve been blown away by some of the innovation that’s coming through its business,” says Luke Hillier, CEO, Click Distribution. “The new Wow! Pods collectibles range is a great example of the innovation that’s coming through. It’s fresh with a great ‘Swipe to Light’ feature and mystery reveal and we see this as being a huge success this year and beyond.”

Wow! Stuff recently inked a deal with Bonnier Corp. to create a new line of STEM toys under the Popular Science brand.