Wow! Stuff is launching a new accessory line to help consumers protect their everyday charging cables, while having some fun at the same time.

K-Blings help users customize and personalize their cables, while offering protection from bending and breaking. The collection features pop culture licenses, including Harry Potter, Rick and Morty, and the Official Emoji brand. K-Blings work with phone chargers, headphones, and video game controllers.

Wow! Stuff, the company behind the Harry Potter Mystery Flying Snitch and the forthcoming Invisibility Cloak, will showcase its K-Blings collection next week at the Toy Insider’s 10th Anniversary Sweet Suite event in New York City on July 24.

Available beginning this August at Target, Clarie’s, and other select retailers, K-Blings will be sold in blind bags, 3-packs, and 5-packs. Pop culture fans will want to be on the lookout for epic and rare characters in each collection.

Sweet Suite is hosted by Adventure Media and Events LLC, parent company of the Toy Book.