WowWee Baby Shark

At the Toy Insider’s Sweet Suite event last week, attendees got an early look at some new toys for the holidays (and Shark Week), including the latest from WowWee.

The company behind such hits as Fingerlings and Lucky Fortune has an all-new collection of Pinkfong Baby Shark toys that are swimming into retail for the upcoming holiday season, including electronic puppets and the first-ever Baby Shark Fingerlings. The new toys are in stores now, kicking-off a robust assortment that will expand as summer turns to fall, with an EDU-focused tablet and smartphone, Baby Shark Family bath squirt toys, and a Baby Shark Melody Walker and Shape Sorter on the way.

“We’re excited to continue expanding the world of Baby Shark toys beginning with all new Song Puppets that utilize our innovative Tempo Control feature,” says Emily Chacra, brand manager at WowWee. “Both these, the new Baby Shark Fingerlings and the rest of the line allow children to interact with the popular song and their favorite characters in a whole new way!”

With the the Baby Shark Song Puppets with Tempo Control, kids can “sing” the entire Baby Shark song — changing the tempo by moving the mouth faster or slower.

The Pingfong Baby Shark Fingerlings — the first-ever licensed Fingerlings — will ship to retailers in the U.S. and Canada in late August. Each character includes a light-up fin, and the famous Magic Motion Sensors that allow the Fingerlings to respond to kids with a combination of lights, sound, motion, and song.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.