Pop music girl group XOMG POP!, led by social media star JoJo Siwa and her mother, Jessalynn Siwa, is partnering with entertainment licensing agency and production company Thomas Global Media to announce the first wave of licensing deals for the group.
This group of licensing partners includes Moose Toys as the master toy licensee. Moose’s full toy line for the group will be available in 2024.
XOMG POP! will also partner with various other companies across consumer product categories, with launches starting next year. Other toyetic licensing partners include Fashion Angels for arts and crafts and DIY sets, Rubies for costumes, and KidDesigns for electronics.
There will also be accessories from Fashion Angels (bags and backpacks), Handcraft (underwear), Accutime Watch Corporation (watches), Bioworld (socks, cold weather, backpacks), Sunstaches (sunglasses), and H.E.R. (bows and jewelry). For apparel, the group will partner with Bioworld and Isaac Morris Limited for full ranges and Komar for sleepwear.
The remaining licensing deals for XOMG POP! include beauty and bath items from Scent Theory Products, bedding and home goods from Jay Franco & Sons, and party goods from H.E.R.
Thomas Global Media is currently seeking partners in additional categories, including games and puzzles, footwear, social expressions and stationery, candy, seasonal décor, inflatables, publishing, and wheels.
XOMG POP! originally debuted on Siwa’s Dance Pop Revolution and has since appeared on The Ellen DeGeneres Show and America’s Got Talent. The girl group is also expected to release new music and music videos on Oct. 28, with a live-action film, animated series, and concert tour in the works. Next month, fans of XOMG POP! can enjoy a Royal Caribbean cruise with events, concerts, and activities inspired by the group, as well as a trip to Royal Caribbean’s CocoCay Island.
