Under the new deal, Canspan will support YuMe Toys’ forthcoming summer and fall product launches.
“YuMe is a company that is making waves throughout the toy industry with its high-quality products based on some of the hottest properties out there,” says Jamie Berman, president of Canspan BMG. “As we enter this new partnership with YuMe, we’re ecstatic to be working with an award-winning company with a passion for creating on-trend products and capturing the magic of the properties they are based on.”
Since 2017, Maxx Group’s YuMe Toys has been issuing plush toys and other collectibles in partnership with top licensors. The YuMe Toys line includes popular franchises from Warner Bros. Consumer Products, including J.K. Rowling’s Wizarding World of Harry Potter, the DC Universe, Scooby-Doo, Tomy & Jerry, Looney Tunes, and a host of items inspired by top horror movie franchises.
“With key lines launching this year, it is important for us to work with partners that understand the geek culture space and what makes us and our products unique within it. The Canspan team has demonstrated a passion for the properties our products are based on,” says Michael Kwan, CEO, Maxx Marketing. “Finding the right partners is paramount to the success of any brand, and with Canspan’s proven track record of high-quality PR results, we know we know we are in good hands.”