Outright Games Levels Up to Play with CanspanBMG

Source: CanspanBMG/The Toy Book

A new player has entered the game with CanspanBMG.

Outright Games tapped CanspanBMG to power the company’s digital advertising efforts in the U.S. for new and upcoming games including Transformers: Battlegrounds, Gigantosaurus: The Game, DreamWorks Trollhunters Defenders of Arcadia and more.

“Outright Games brings interactive entertainment to the whole family and allows kids to enter the worlds of their favorite entertainment properties in creative and fun ways,” says Jamie Berman, president of Canspan BMG. “We couldn’t be more excited to be working with a video game company that is family-friendly to their core and be included in the list of their reputable partners.”

This fall promises some big titles from Outright Games. DreamWorks Trollhunters Defenders of Arcadia — based on the Emmy-winning Netflix hit from Academy Award-winning filmmaker Guillermo del Toro — arrives on Sept. 25. Then, Transformers: Battlegrounds hits consoles on Oct. 23 presenting a whole new way to play with characters from Hasbro’s iconic franchise.

“As Outright Games continues our incredible growth story, it is important for us to find partners that share in our value of bringing fun to the whole family, and Canspan is a perfect partner for us,” says Outright Games’ CEO Terry Malham. “The Canspan team’s experience in the kids and family space is unmatched and they have demonstrated a clear understanding of who we are and more importantly what makes our titles unique.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.