Source: CanspanBMG/The Toy Book

Source: CanspanBMG/The Toy Book

A new player has entered the game with CanspanBMG.

Outright Games tapped CanspanBMG to power the company’s digital advertising efforts in the U.S. for new and upcoming games including Transformers: Battlegrounds,  Gigantosaurus: The Game, DreamWorks Trollhunters Defenders of Arcadia and more.

“Outright Games brings interactive entertainment to the whole family and allows kids to enter the worlds of their favorite entertainment properties in creative and fun ways,” says Jamie Berman, president of Canspan BMG. “We couldn’t be more excited to be working with a video game company that is family-friendly to their core and be included in the list of their reputable partners.”

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This fall promises some big titles from Outright Games. DreamWorks Trollhunters Defenders of Arcadia — based on the Emmy-winning Netflix hit from Academy Award-winning filmmaker Guillermo del Toro  — arrives on Sept. 25. Then, Transformers: Battlegrounds hits consoles on Oct. 23 presenting a whole new way to play with characters from Hasbro’s iconic franchise.

“As Outright Games continues our incredible growth story, it is important for us to find partners that share in our value of bringing fun to the whole family, and Canspan is a perfect partner for us,” says Outright Games’ CEO Terry Malham. “The Canspan team’s experience in the kids and family space is unmatched and they have demonstrated a clear understanding of who we are and more importantly what makes our titles unique.”