Source: James Zahn/The Toy Book

James Cameron’s Avatar is back in theaters this weekend and it’s already inspiring new products.

At The Toy Association’s 2023 Preview & 2022 Holiday Market in Dallas this week, Zing was showing retail buyers a new innovation in the R/C space inspired by the 2009 film.

Zing’s Avatar R/C Classic Banshee was being shown alongside a Deluxe model that the company plans to bring to retail this fall, starting with a direct-to-consumer (D2C) offering beginning Oct. 1.

Zing’s Nikolas Mayrand shows buyers the new Avatar R/C Banshee in Dallas | Source: James Zahn/The Toy Book

The Classic Banshee is a smart bionic R/C that features flapping wings and a one-handed remote control designed for an easy flying experience for kids ages 8 and up. It comes with a built-in battery and USB charger and can perform aerial tricks or simply soar through the sky. The lightweight toy is designed for outdoor use and can be controlled from up to 200 feet away. Zing previously took flight in the R/C space with its Go Go Bird line.

Related: The Fall Toy Preview Issue of The Toy Book Is Here!

Avatar became a global sensation 13 years ago and is primed to connect with a new generation of audiences this fall. Following the theatrical re-release this week, the first of several planned sequels, Avatar: The Way of Water, is set to hit theaters on December 16 via Disney’s 20th Century Studios.

Should the franchise prove to be as hot this fall as it was the first time around, it should move the needle in toys and licensing again. Earlier this week, a line of Avatar-inspired costumes from Disguise were exclusively revealed at our sister publication, The Pop Insider, and a line of LEGO sets is out now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.