ZURU’s Mini Brands has collaborated with Ulta Beauty to make the first-ever beauty Mini Brands collection.
Mini Brands are miniature replicas of full-sized products, a concept the brand brought to life in 2019 that has since become a global sensation.
Ulta Beauty has been an incredible partner, connecting us with 13 top beauty brands that will appeal to both beauty enthusiasts and mini collectors alike. We are confident this collection will be a hit — after all, good things really do come in mini packages!”
The collection will be available on Oct. 6. A pack of five minis will cost $9.99. There are 68 to collect in total.
“This partnership captures the joy and sense of community that beauty brings across various age groups,” adds Muffy Clince, Senior Director of Emerging Brands & Initiatives at Ulta Beauty. “We’re excited to awaken the kid in all of us with this one-of-a-kind collection, making it a must-shop for the holiday season. The thrill of unwrapping each capsule to discover iconic beauty product replicas creates a nostalgic and fun experience that resonates with both new and existing fans.”
Ulta is the largest beauty retailer in the U.S. The collectibles will be available exclusively in Ulta stores nationwide and on Ulta.com. To learn more about both companies, visit Ulta.com and ZURU.com.
