ZURU has released two new Mini Brands collections: Mini Brands Sneakers and Mini Brands Books. The new lines feature miniature versions of popular shoe brands and classic books.
There are several footwear options in the new Mini Brands Sneakers line, such as Reebok, Airwalk, Sketchers, Prince, and more. These mini shoes are designed to match the real shoes and come in little shoe boxes.
ZURU released Mini Brands Books to mimic at-home book collections. Each mini book features real, legible pages.Â
There are more than 40 popular book replicas, including Diary of a Wimpy Kid, Stranger Things, A Christmas Carol, Dog Man, Colleen Hoover novels, Roald Dahl stories, and a rare glow-in-the-dark mini Goosebumps: Night of the Living Dummy. Each book comes with a mini bookmark and a mini magnifying glass to enlarge the tiny print.Â
“Since the launch of Mini Brands five years ago, we have seen an explosion of a mini trend, including six billion views on TikTok creating a loyal fanbase, which has inspired us to continue to work with the most recognizable and beloved brands to curate all new collections,” says Henry Gordon, ZURU Global Brand Director. “The brand’s flagship quality, which is the level of detail we achieve to truly create exact miniature replicas, is credited to our dedicated creative and development teams as well as our vertical integration manufacturing process. With exciting innovation and new licenses coming to the line all throughout 2024, Mini Brands is on a course to cause disruption in the market once again.”
Mini Brands Books and Mini Brands Sneakers are available at Target and online at Amazon.
