Schylling has launched its new seasonal collection with Valentine’s Day NeeDoh designs that are set to be followed by seasonal drops throughout the year.
NeeDoh Squeeze Hearts is a line with four printed phrases in four colors. The second offering, NeeDoh Heartstrings, is a brand new product that comes in giftable boxes with “To” and “From” tags. With Easter on the horizon, Schylling is gearing up to release NeeDoh Mellow Marble Eggs and NeeDoh ChickaDee Doos.
“We are excited to launch our new collection of NeeDoh ‘squeezeonal’ items for Valentine’s Day and Easter,” says Paul Weingard, President and CEO at Schylling Inc. “Everyone wants to get their hands on NeeDoh and now fans have a sugar-free way to celebrate the spring holidays.”
The Valentine’s Day and Easter NeeDoh collections are shipping to both mass and specialty retailers now. Schylling will offer Halloween and Holiday NeeDoh collections later this year and expects to reveal them this summer.
Want a look at more great impulse and novelty items to stock your shelves with this year? Check out our next issue of The Toy Book — The BIG Toy Book — out Feb. 28!