Bandai Namco Toys & Collectibles America and Bandai Namco Entertainment America are planning to expand the Tamagotchi brand into lifestyle consumer products and are looking to meet with potential partners at Licensing Expo, taking place June 13-15 at the Mandalay Bay Convention Center in Las Vegas.
The brand is seeking partners to create lifestyle products in North America geared toward the millennial market, allowing fans to engage with Tamagotchi across new categories including apparel, accessories, stationery, food, and more.
“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom,” says Tara Badie, Senior Director Brand Strategy, Bandai Namco Toys & Collectibles America. “The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level.”
For more information or to schedule a meeting with Bandai Namco, contact Tara Badie or Linh Forse through the licensing portal or visit Bandai Namco Entertainment America’s booth No. F170 at Licensing Expo.
The Toy Book and our sister publication, The Pop Insider, will also be in attendance at Licensing Expo. Stop by Booth No. N249 to meet the team and pick up the 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
