Month: November 2010

Early Results from NPD Show Higher Conversion Rate for Black Friday

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent. “Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.” NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period. The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November...

Read More

Colorado’s Aguirre Family Named the Ultimate Spy Family

The Aguirre family from Colorado has been named the Ultimate Spy Family, beating out other families in an online sweepstakes co-hosted by the International Spy Museum and Wild Planet’s Spy Gear brand. As grand-prize winners, the family received a box—unmarked, of course—that contained a dozen Spy Gear toys, including the new remote-controlled and programmable Spy Video TRAKR. The family was also sent on a “top-secret mission” as they traveled to Washington, D.C. to the International Spy Museum’s Operation Secret Slumber and to a private meeting with former CIA undercover agent Peter Earnest, who is also the executive director of the International Spy Museum. The family’s total prizes and activities are valued at $4,000. Runners-up of the sweepstakes included the Beran family of Florida and the Davis family of North...

Read More

TIA Announces 2011 TOTY Nominees, Toy Industry Hall of Fame Inductees

In a special press conference held at New York City’s Bryant Park, the Toy Industry Association (TIA) unveiled the 70 nominees for the 2011 Toy of the Year (TOTY) Awards and the inductees for the 2011 Toy Industry Hall of Fame. The TOTY finalists were selected from a record pool of 500-plus toys, games, and properties that were submitted for consideration. TIA announced that through January 14, retailers, media, members of the toy industry, as well as families, can vote for their favorite toys and each ballot will be weighted to determine the 2011 TOTY winners. Winners will be announced during the TOTY Awards ceremony on Saturday, February 12. To see the 2011 nominees, visit Also announced by the Association were the 2011 inductees for the Toy Industry Hall of Fame: Al Verrecchia, chairman of the board of directors at Hasbro, and the late Donald Duncan, founder of Duncan Toy Company. Verrecchia and Duncan will be recognized for their contributions and service to the toy industry at the TOTY...

Read More

Latest Issue

Subscribe to Toy Report!