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KRE-O Unveils Star Trek, Transformers Building Sets at Comic-Con

The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213. Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel. Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The...

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Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel. Hasbro’s Comic-Con International special edition figures include the following: • Twilight in Paris Jerrica Benton/Jem Doll: Featuring Integrity Toys’ QuickSwitch system, the doll has head sculpts that the user can pop on and off, as well as the clothing components required to turn Jerrica into Jem, and vice versa. • My Little Pony Pinkie Pie Chicken Figure, inspired by My Little Pony: Friendship Is Magic, episode 204, “Luna Eclipsed” • My Little Pony Equestria Girls Sci-Twi Doll, inspired by the animated film, My Little Pony: Equestria Girls Rainbow Rocks • Magic: The Gathering Origins Pack, Featuring the Planeswalker Anthology • Transformers Generations: Combiner Wars Combiner Hunters: This special-edition set includes the fan-favorite female Autobots from Combiner Wars—Windblade, Arcee, and Chromia. • Transformers Generations: Combiner Wars Devastator • G.I. Joe Crimson Strike • Kre-O G.I. Joe Slaughter’s Marauders vs. Destro’s Iron Grenadiers Set: This special-edition set comes in throwback boxed set packaging, resembling ’80s and ’90s VHS cassettes. File cards and art that re-create classic G.I. Joe packaging are included. • Kre-O...

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Hasbro Reveals New Transformers Line at New York Comic Con

You know the Autobots. You know the Decepticons. But now, there’s a new breed of alien robot in town: the Predacons. Thursday afternoon, hundred of fans sat in a crowded conference room in the Jacob K. Javits Center at New York Comic Con 2012 as Hasbro rolled out the latest line of Transformers toys: The Beast Hunters. The Beast Hunters will be the touchstone for the Transformers brand next year, driven by Transformers Prime, the animated series produced by Hasbro Studios. The show airs on The Hub television network in the U.S. and is viewed by fans in more than 170 countries around the world. Though season two of Transformers Prime is currently airing, lucky Comic Con goers who attended the panel got to see an episode clip from season three, when the Predacons will be introduced. The new breed of alien robot is referred to as “the ultimate Autobot hunter” in the clip and was well received by the fans in the room. The Predacons are Cybertron’s version of dinosaurs. They make up Cybertron’s first ancient race that was destroyed in a great cataclysm. Once they’ve been reintroduced to Cybertron in the series, the transforming beasts will join the Decepticons in an effort to take down the Autobots. “We wanted to go beast. We didn’t want to do beast machines or beast wars. We wanted to do something...

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Hasbro Introduces New Construction Brand Kre-O

The new Kre-O brand, available next month, will offer 12 building sets featuring the popular Transformers characters, including Optimus Prime, Bumblebee, Megatron, and Autobot Jazz. The new construction line is unique in that it is compatible with other brick-based construction sets on the market. The Kre-O Transformers sets also feature two types of build for one product so that the user can construct a vehicle or a robot with the same set. The collectible robot Kre-O figures can bring new action and excitement to a young builder’s...

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Hasbro Showcases Pop-Culture Brands at Comic-Con

Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including Transformers, My Little Pony, Kre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star Wars, Marvel, Star Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more. Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. Transformers Hasbro is releasing  Construct-Bots line of customizable Transformers action figures at Comic-Con and will also celebrate the Transformers brand’s 30th anniversary with different activities on July 18. Events include the Transformers 30th Anniversary panel at 12:00 p.m., where fans can get a first look at some of the special edition action figures, including the reveal of the winning figure of the first Transformers Fan Built Bot Poll. For the first time ever on Transformers Prime, the Autobot, Bumblebee, will speak. Fans will have the opportunity to hear his voice at the Transformers Prime Beast Hunters panel, presented by Hasbro Studios and the Hub Network. The full-length episode featuring Bumblebee’s first words will air on the Hub Network...

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