Alvin Fu

Shanghai-based Alvin Fu has joined Sesame Workshop as vice president and general manager of Greater China.

Fu will be responsible for expanding the reach of Sesame Street in Mainland China, Hong Kong, and Taiwan by “developing and implementing a new long-term strategic vision to help the next generation of children … grow up smarter, stronger, and kinder.”

“With over 25 years of senior management experience at blue-chip, multinational corporations in China, Alvin is a deeply respected and seasoned executive,” says Ed Wells, senior vice president and head of international media and education, Sesame Workshop. “His keen grasp of industry trends and aptitude for translating insights into strategy make him the ideal candidate to strengthen and expand the Sesame Street brand in the market and deliver long-term sustainability and growth.”

A former executive at Heinz, Gillette, and 20th Century Fox China, Fu most recently served as president and CEO of Wanda Studios Qingdao. In his new role, he will work to expand Sesame Street’s commercial business across a variety of platforms while securing strategic partners in consumer products, content distribution, production, and more. In keeping with Sesame Workshop’s work in countries around the globe, Fu will also develop Sesame Street-branded educational materials and community outreach programs.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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