American Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.
Each Truly Me doll now comes with a Me-and-My Doll Activity Set, featuring more than four dozen creative ideas for dolls, and an all-new Truly Me digital play experience that’s free and accessible at www.americangirl.com/play.
The new Truly Me microsite features a Fun-spiration section that’s refreshed daily with interactive crafts, doll activities, quizzes, games, and recipes. There are also sections dedicated to pets, quizzes, and do-it-yourself videos, plus a fan gallery to submit favorite doll moments or finished crafts projects.
The Truly Me world will include a downloadable Friendship Ties app, which lets fans make virtual friendship bracelets to save and share, as well as a line of Truly Me activity books—Friends Forever, School Spirit, and Shine Bright—designed to encourage self-esteem through self-expression.
Launching today is the new Truly Me Signature Studio retail experience, kicking off at American Girl’s Chicago, New York, and Los Angeles flagship stores. Using innovative printing technology, the Truly Me Signature Studio lets fans create one-of-a-kind doll outfits from endless design possibilities. A variety of colors, patterns, silhouettes, prints, and embellishments are available for designing a custom doll outfit or doll carrier on a hand-held tablet, which is then transferred to the studio’s high-tech printer and produced in minutes.
Other activities being held to celebrate the launch of American Girl’s Truly Me line include:
• Discover Truly Me Retail Event: At American Girl retail stores across the country, kids ages 8 and up can express their interests and styles by participating in a fun bookmark activity, signing an inspirational Truly Me poster, and receiving a free Truly Me doll-sized T-shirt. Event dates are June 11, July 9, and August 13.
• #TrulyMe: Starting today, American Girl invites moms and family members to share photos across their social channels. Fans are encouraged to post a photo holding a handcrafted card–which can be printed at americangirl.com/trulyme—and highlighting their unique attributes or interests using #TrulyMe.
• Truly AwesoME Sweepstakes: American Girl will host a 12-week Truly AwesoME Sweepstakes that offers weekly prizes to fans ages 8 to 13. The sweepstakes runs from May 21 to August 12, and fans may enter once per week to win a Truly Me prize package by completing the form at http://americangirl.com/trulyawesome.
Truly Me products are now available through American Girl’s catalogue; at americangirl.com; at all American Girl retail locations nationwide; and at American Girl specialty boutiques within Canada’s Indigo Books & Music stores in Toronto, Vancouver, and Ottawa. The Truly Me books can also be purchased through retail and online booksellers.
