Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

LifeHasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.